The five asset types editors actually link to
Most published content never earns a single link. The difference isn't quality alone — it's format. Here are the five that reliably pull citations.
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Guides & field notes
Field notes on earning links the slow, durable way — through assets editors are glad to publish.
Outreach that gets a reply, not a delete
Editors decide whether to open a pitch in about two seconds. Here's the anatomy of one that survives that glance — and gets answered.
Read article →Measuring link building without fooling yourself
Link counts and authority scores feel like progress. Here's how to tell which numbers actually predict revenue — and which just flatter the dashboard.
Read article →Topical authority, explained without the mysticism
Topical authority gets talked about like a spell. It's simpler than that: cover a subject completely, and links point where they belong.
Read article →How we vet a publication before placing anything
Authority metrics can be manufactured; real audiences can't. The exact checks we run before a single placement goes live.
Read article →The refresh that quietly outperforms new content
The highest-return content work is rarely a new article. It's bringing an old one back to life — and re-earning the links it lost.
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